Robert Ross' Blog
If you’re hunting for a new home and have come across one that fits all of your requirements and more, it can seem like the only thing you can do is make an offer and wait.
However, your first choice could also be another buyer’s dream home. And, if a higher bid isn’t feasible, you have to find other ways to win over the seller. One way this can be achieved is through writing a letter to the owner of the home.
If you’re bidding on your dream home, writing a letter the the owner can be anxiety inducing. Choosing what to reveal and finding the right words can be scary, even for the most seasoned writer.
So, in this article we’re going to walk you through writing a letter to a seller to give you the best possible chance of winning the bid for a new home.
Tell them why you love their home
If you’ve fallen in love with certain aspects of the home, there’s a good chance the sellers did too. Be personal in your explanations. Rather than just say you love the location, mention that it is a perfect distance to walk to the playground with your children or pets. This will help buyers better understand you and your story.
If you have family who lives nearby, or if the home has features that can greatly improve the life of you, your family, or your pets, be sure to mention this in the letter as well.
Don’t press or plead, just be polite
It can seem desperate and off-putting to receive a letter pleading with you to sell your home to someone. So, when you’re writing your letter and you come to the end, simply thank the buyer for their time and for reading, compliment them once more, and wish them luck in their new home.
Revise and review
It can be tempting to send your letter immediately after writing it, especially if writing is you don’t like writing in general. However, it’s always a good idea to revise. I suggest writing your letter one night, then reading it again the next evening to give yourself time and distance from it--this way you’ll be reading it with fresh eyes and will be able to find any wording that sounds strange or confusing.
It’s also a good idea to run your writing through a free proofreader like Grammarly. And, finally, there is no substitute for having an editor. Ask one of your friends or family members to read the letter and give you feedback.
Stand out from the crowd
There are a few things you can include in your letter to set you apart from other potential buyers. Including a family photo will help the sellers put a face to the names you mention in the letter.
It can also be helpful to print and mail the letter, rather than sending it electronically. Since we so rarely receive a physical copy of a letter these days (unless it’s from a bill collector), it can be nice to receive something positive in the mail for a change.